Movie theaters are offering more than films and popcorn to draw customers. At iPic Theaters, for example, visitors can relax in the lounge, sipping a beer or wine, before heading to their reserved seats (which may well be a leather recliner if they opted for the luxury section). They also can order food and there is a full service bar, called Salt, which they can enjoy before or after the movie.(Photo by Josh Radtke/The Arizona Republic)